by Ennis » Thu Jul 28, 2022 4:21 pm
Just few points I have here:
Location, location, location.
Know the history of the businesses that occupied your location before you. If they didn’t make it, then the rent is too high.
Don’t expect customers to come to you. Do something to go get them or bring them to you.
Word of mouth gains more customers than anything else. Most advertising is more expensive than can be justified by increases in sales.
Know where to acquire product for the best price… including shipping or other expenses.
Find something you can get cheap, but doesn’t seem cheap, that you can give away. Never let a customer walk out of your store empty handed, even if you have to give them something.
Never guarantee what you won’t provide. Be honest.
Don’t be afraid to give discounts to people to cement a relationship.
Special orders make people feel special.
Don’t expect to make up a loss by selling something in volume for less than it costs you.
Just few points I have here:
Location, location, location.
Know the history of the businesses that occupied your location before you. If they didn’t make it, then the rent is too high.
Don’t expect customers to come to you. Do something to go get them or bring them to you.
Word of mouth gains more customers than anything else. Most advertising is more expensive than can be justified by increases in sales.
Know where to acquire product for the best price… including shipping or other expenses.
Find something you can get cheap, but doesn’t seem cheap, that you can give away. Never let a customer walk out of your store empty handed, even if you have to give them something.
Never guarantee what you won’t provide. Be honest.
Don’t be afraid to give discounts to people to cement a relationship.
Special orders make people feel special.
Don’t expect to make up a loss by selling something in volume for less than it costs you.